Klejch by Secret Rivers
Klejch by Secret Rivers, is Vienna’s oldest and most renowned specialty store for fly fishing. Established in 1963, the shop has become a cornerstone of the Austrian fly fishing community, offering high-quality gear, expert advice, and a deep-rooted passion for the sport.
To expand their reach and spark an interest for the sport, Klejch is enhancing the visibility of their Fly Fishing and Fly Tying Courses through a targeted social media campaign. My role in this project involves developing a strategic content plan that highlights the unique learning opportunities these courses offer—whether for beginners eager to step into the world of fly fishing or seasoned anglers looking to refine their skills. The campaign is designed to engage a broad audience by showcasing the expertise of Klejch’s instructors, the hands-on nature of the courses, and the immersive outdoor experience they provide. Through carefully crafted visuals and storytelling, the goal is to strengthen Klejch’s brand presence and drive course bookings.
